Why We Dropped “Supply Co.”

Back in 2007, nobody in the motorcycle gear world was calling themselves a “Supply Co.”

We were the first.

Crank & Stroker Supply Co. was built to reflect what we actually did — design and make motorcycle leather vests, riding shirts and denim apparel for people who ride. Not just sell lifestyle. Not just slap logos on blanks.
We built gear for the long haul.

Fast forward to today, and you’ll see the name “Supply Co.” slapped on every cheap knockoff trying to look heritage.
That trend? It started here.
We’ve got the USPTO registered trademark to back it up.

But when everyone else copies your homework, the meaning gets diluted.
So we made a move.

To stay clear of the noise — and to protect what we’ve actually built — we’ve dropped the “Supply Co.” from the name.

We are now simply:
Crank & Stroker.

No gimmicks. No trends. Just battle-tested motorcycle leathers and denim gear that hold up in the real world.

So if you're looking for gear that isn’t chasing hashtags — but actually fits right, rides hard, and lasts — you’re in the right place.

Crank & Stroker.
Built. Not branded.

Read how it all started here:::