Thread & Soul

We Don’t Just Cut Fabric. We Create It — From the Yarn Up.

A Fabric That Carries Weight

At Crank & Stroker, soul lives in every thread. From the first pull of raw cotton to the final stitch, our men’s flannel shirts and motorcycle-ready denim are built — not bought.

We don’t chase trends. We create rider-grade textiles made to hold up, break in, and age with the same honesty as our leather — only softer.

Built From the Thread Up

Most brands buy fabric by the roll and call it “custom.” Not us.

We start with raw cotton, spin it into our own proprietary double-spun yarns, and weave it to spec. That tighter weave gives our gear wind-blocking power and structure — no coatings, no synthetics, no compromises.

The exact formula? That stays in-house. But every inch of fabric that touches your skin was built for riders — not retail.

Flannels That Break In, Not Down

Our heavy-duty cotton flannel shirts are preshrunk to spec and engineered with purpose. That means:

• Precision sizing right off the chart

• No shrink surprises

• Balanced weight, structure, and long-wear comfort

They don’t stretch out. They don’t fall apart. They show up, ride hard, and get better with time.

Denim That Holds the Line

We don’t build fashion denim. We build motorcycle-grade denim.

That means weight you can feel, structure you can trust, and a slow break-in that rewards patience. Whether you’re on the road or off the clock, our jeans are built to move, built to hold, and built to last.

We Didn’t Follow a Trend — We Started the Damn Thing

Crank & Stroker was the first brand in the motorcycle world to introduce both heavyweight denim and selvage denim into rider gear. Two different innovations. One mission: bring real substance and timeless quality to an industry full of cheap shortcuts.

Before moto denim became a buzzword, we were cutting raw, heavy-duty denim that took a beating and broke in like a second skin. And while other brands were adding stretch to paper-thin blends, we brought true selvage construction — slow-woven, clean-finished, and unapologetically durable.

That’s what launched this brand. Not influencers. Not marketing hype. Just gear the industry didn’t know it needed — until we built it.

No Fluff. No Fade. Just the Feel of Real.

You’ll know it the second you wear it — this isn’t fast fashion. It’s purpose-built motorcycle clothing, crafted with soul, shaped by experience, and built to back you up for the long haul.

We could tell you the thread count.
We’d rather give you something you can count on.

Explore the Denim & Textile Collection →