Thread & Soul

We Don’t Just Cut Fabric. We Create It — From the Yarn Up.


A Fabric That Carries Weight

At Crank & Stroker, soul lives in every thread. From the first pull of raw cotton to the final stitch, our men’s flannel shirts and motorcycle-ready denim are built — not bought.

We don’t chase trends. We create rider-grade textiles made to hold up, break in, and age with the same honesty as our leather — only softer.


Built From the Thread Up

Most brands buy fabric by the roll and call it “custom.” Not us.

We start with raw cotton, spin it into our own proprietary double-spun yarns, and weave it to spec. That tighter weave gives our gear wind-blocking power and structure — no coatings, no synthetics, no compromises.

The exact formula? That stays in-house. But every inch of fabric that touches your skin was built for riders — not retail.


Flannels That Break In, Not Down

Our heavy-duty cotton flannel shirts are preshrunk to spec and engineered with purpose. That means:

  • Precision sizing right off the chart

  • No shrink surprises

  • Balanced weight, structure, and long-wear comfort

They don’t stretch out. They don’t fall apart. They show up, ride hard, and get better with time.


Denim That Holds the Line

We don’t build fashion denim. We build motorcycle-grade denim.

That means weight you can feel, structure you can trust, and a slow break-in that rewards patience. Whether you’re on the road or off the clock, our jeans are built to move, built to hold, and built to last.


We Didn’t Follow a Trend — We Started the Damn Thing

Crank & Stroker was the first brand in the motorcycle world to introduce both heavyweight denim and selvage denim into rider gear. Two different innovations. One mission: bring real substance and timeless quality to an industry full of cheap shortcuts.

Before moto denim became a buzzword, we were cutting raw, heavy-duty denim that took a beating and broke in like a second skin. And while other brands were adding stretch to paper-thin blends, we brought true selvage construction — slow-woven, clean-finished, and unapologetically durable.

That’s what launched this brand. Not influencers. Not marketing hype. Just gear the industry didn’t know it needed — until we built it.


No Fluff. No Fade. Just the Feel of Real.

You’ll know it the second you wear it — this isn’t fast fashion. It’s purpose-built motorcycle clothing, crafted with soul, shaped by experience, and built to back you up for the long haul.

We could tell you the thread count.
We’d rather give you something you can count on.

Explore the Denim & Textile Collection →

Based on 844 reviews
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Another quality tshirt

Shirt is of good quality material and screenprint is centered exactly! Have a few different Crank & Stroker shirts and all are top notch.

Leather American Flag

Exceptional Craftsmanship
I am absolutely blown away by the quality and the beauty of the leather American flag piece I received. This company is truly something special. You can instantly tell that every item is handcrafted with care, skill, and deep pride in both their work and our country.

The best of the vest

Hands down the best vest I’ve owned. This vest will be sun bleached white just like your bones before this vest begins to fray.

L
Joker Black T-Shirt
Laura Gillespie
Nice t-shirt

Good quality material, nice graphics.

D
Site-Testimonial
Doug Schema
"Absolutely the best flannel shirt on the market!"

"Whether you're a biker or not, the flannel shirts on sale here are the perfect riding buddy as well as the most splendidly tailored shirts on the market. Recommend highly. Have bought all available and one extra as a gift!"

I still have not received my order. I ordered it 28 June.

S
Site-Testimonial
Seth McIntosh 280
"🤘🏻"

"🤘🏻"

I cancelled the order there was no date of “in stock “ it was more then 6months out.

A
Site-Testimonial
Arvard Brown
"Order"

"Amazing company thank you will be sending more guys to get vests"

Woods Heavy Weight Flannel Shirt

"It's a great flannel shirt, my only complaint is
I wish it were longer at the bottom ....
If given the chance I would buy this same shirt again
Same exact color ."

K
Site-Testimonial
Karl Dawson
"Great products and company"

"These shirts are awesome. Warm heavyweight and comfortable. Fits like a glove. Great product and customer service. You won't find any better shirts for the price and value. Highly recommend 👌"

K
Site-Testimonial
Karl Dawson
"Bought 3 shirts looking forward to them"

"Looking forward to my 3 shirts"

"Quality Product"

"Quality at a reasonable price. You get what you paid for, I have no complaints. Fits perfectly and looks amazing. Im glad with my purchase. I definitely recommend you owning on of these Dugout Perforated Leather Jersey. Would make a great gift for that special someone in your life.



Thank you Crank & Stroker"

"The billy club"

"The billy club is awesome. The suede is perfect. And it’s a little heavier than the other c&s vest I have. I went a size down for a fitted look. Couldn’t be happier."

G
Site-Testimonial
Greg Tkach
"Sensational"

"I had a few questions as it seems that my measurements were "in between" sizing and received the most helpful and honest feedback directly from Andy (Owner)... Ordered a leather vest (looking forward to receipt) and bookmarked the website for future purchases!"

You sent me the wrong size you sent a 2 x but you will not answer my messages so I can return it I will report you to shop and bbb I’ve returned this and your charging me for it

B
Site-Testimonial
Britton Leever
"Great quality and service"

"Awesome material and design put into Crank & Stroker products."

W
Site-Testimonial
Wolfgang Johansson
"A seller"

"Awesome shop"

R
Site-Testimonial
Rob Mathis
"Always solid"

"Great products and easy website"

A
Site-Testimonial
Alice Smith
"Shopper"

"Finally found a preshrunk flannel shirt"

r
Site-Testimonial
robert roach
"East Coast"

"Best Quality Product"

It is smaller than a normal 4xl. I'm hoping for a bigger size in exchange or I will just have to return it

R
Site-Testimonial
Richard E. Hernandez
"Clean Cut vest"

"So far So good"

Love the shirt and the quality

C
Site-Testimonial
Christopher Barfield
"T shirt"

"Normal shopping experience thanks guys"