Housekeeping

The site’s faster, leaner, cleaner. But this wasn’t a rebrand—it was work.

A few weeks back we got hit with a toxic backlink dump. No customer data was touched. It was an outside shot at our visibility, not your info. We tore the site down to studs and rebuilt it by hand—code, copy, and infrastructure. Now it’s tougher and quicker than ever.

The big news: production is rolling

• Leather motorcycle vests & jackets are back in production. Club-style cuts, classic vests, riding flannels—back on the line.
• Backorders are moving again. Most backorders ship within 10–14 days once they hit the bench.
• In-stock items ship in 1–2 business days from the shop.
• Tracking on every order. You’ll get the email as soon as your label prints.

What changed (and why we did it)

• Security & speed. We hardened our stack, cleaned the backlink mess, and tuned load times so product pages pop fast on mobile.
• Search visibility. We rebuilt content and structure so real riders can actually find the original.
• No shortcuts. Over 500 hours, line by line. That’s how we work.

Thanks for sticking with the real ones

For everyone who waited while we rebuilt—thank you. Use code housekeeping15 for 15% off your next order.

Need help with an order?

• Where’s my backorder? Most are out the door in 10–14 days from now.
• Want an ETA? Hit us at