Press Pit | Official Press Kit

🔥 August 2025 – Featured on Bike EXIF

“Crank & Stroker: Still Built Tough. Still Built to Last.”

Bike EXIF — one of the most respected names in motorcycle culture — featured Crank & Stroker in a raw, focused editorial on the comeback of a brand that helped shape the look of modern riding gear. The article digs into our origins, build quality, and why the gear we make doesn’t follow trends — it outlasts them.

👉 Read the full article on Bike EXIF

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Crank & Stroker Founder Exposes the Myth of ‘Made in USA’ in Fashion

With over 30 years in the apparel industry — from factory floors in Mexico City to NYC pattern houses — Crank & Stroker’s founder lays bare the hard truth behind the collapse of U.S. apparel manufacturing.

In a bold new editorial, he explains why the industry isn’t coming back, why “Made in USA” is mostly marketing spin, and why real menswear brands must evolve or die.

Backed by firsthand experience and hard data, the article is already gaining attention for saying what no one else will.

👉 Read the full editorial here

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🔥 August 2025 – Free Spirit Chopper Show at Sturgis

Crank & Stroker is proud to be a sponsor of the spACEy Free Spirit Chopper Show at Sturgis 2025 — happening August 5th from 2–6PM at the Thunderdome.

We’ll have a leather flag on display and a limited run of giveaway tees available at the show.

This one hits close to home. spACEy — now running @thehorselegacy — was part of the crew behind The Horse Backstreet Choppers, the cult magazine where we ran our very first ad. Supporting this show is more than sponsorship — it’s a quiet nod to where we started.

📍 12976 SD-34, Sturgis, SD 57785
Free entry. Rain or shine.

👉 Read the full blog post here

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🔥 June 2025 – Launch of Iconic Hides

Crank & Stroker quietly launched Iconic Hides — a new division focused on handcrafted leather flags.

Same values. Same build quality. Different wall.

Visit the Iconic Hides Press Area or dig deeper in the blog archive for more on how it came to life.

For media or wholesale inquiries, reach out directly.

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🔥 June 2025 – Bikernet Feature

“Still Built Tough. Still Built to Last.”
Bikernet featured our comeback in a raw, unfiltered piece that pulls no punches.
Read the full story

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May 2025 - We are Back!

🔥 Crank & Stroker Press Kit – American Motorcycle Apparel & Riding Gear

Crank & Stroker Supply Co. is the original creator of coordinated motorcycle lifestyle apparel — leather vests, riding shirts, flannels, and workwear made for the road. Since 2007, we've built gear with a focus on fit, function, and staying power.

This brand was born underground. We launched with a small ad in the back pages of The Horse Backstreet Choppers — a cult biker magazine trusted by hardcore riders. That one ad sparked something real, and word spread fast through the motorcycle community.

Every piece we make is cut to move right in the saddle — longer backs, wider shoulders, deeper armholes. No gimmicks. No guesswork. The designs are original and refined, with a cleaner aesthetic made to last — not follow trends. Years of riding shaped the patterns. The goal has always been the same: to build garments that feel right, wear in well, and stay relevant long after the season changes. If you’ve had one of our older vests, you already know how it holds up.

Now, after a full rebuild, Crank & Stroker is back. Our comeback is raw, real, and rooted in purpose — not hype. We’re here to make gear that lasts — and to tell the story behind one of the most honest returns in American motorcycle apparel.

👉 Request an interview, product images, or brand story assets

For press and media inquiries, contact:
📩 andy@crankandstroker.com