Reimagined, Not Reinvented

The Comeback Story They Didn't Expect — and We Never Asked For Permission

There’s a difference between starting over… and coming back to finish what you started.

We weren’t chasing trends. We were building gear with backbone. Real leather motorcycle vests. Tailored riding shirts. Menswear for the road — not the runway. While the world was busy pretending to be something, we were in the shadows rebuilding everything — from the stitching out.

Not for approval. Not for hype.
But because we had something unfinished.

THE FALL

Crank & Stroker built real gear. Leather motorcycle vests that aged with you. Shirts that fit like a second skin but held up like armor. Then the world shut down. COVID. Supply chains collapsed. Orders dried up. I was burned out and off track.

We didn’t pivot. We didn’t chase fast fashion. We went silent. But not because we were done.

We refused to sell out. I worked odd jobs. Rebuilt the plan in the dark. Got back to the skins. To the fit. To the reason we ever started this.

THE SETUP

Behind the scenes, we tore the whole thing down and rebuilt it. I partnered with a 20-year ally to build a factory our way. No middlemen. No BS.

We rebuilt every pattern. Reset every spec. Tuned every stitch to ride-ready precision.

I quit drinking. Not for peace. For clarity. Because if this comeback was going to work, I needed to be 100% present. Sharp. Unforgiving.

THE RETURN

This isn’t a launch. It’s a reckoning.

Crank & Stroker is back with the original vision — refined. We didn’t reinvent ourselves. We remembered who we were and came back swinging.

This time, we’re doing it our way. All the way.
Tailored leather motorcycle vests. Heavyweight riding shirts. Clean fits. Built tough. Built to last.

You want story? You’re wearin' one.

Reimagined, not reinvented.
Not some trend. Not some lifestyle pitch.
Just real gear for men who’ve been through something.

Now a word from my sponsor:
👉 Shop Our Comeback Collection