What It Really Costs to Do It Right
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There’s a reason we don’t do sales.
We’re not playing the high-low game.
We don’t jack the price up just to knock it down.
We don’t bait people with fake urgency or slap a red slash over some made-up MSRP.
Because once you’ve lived through the grind it takes to build real gear — you respect every dollar that went into it.
This brand was built the same way our vests are built — slowly, cleanly, and with zero shortcuts.
We didn’t copy a pattern. We drafted it.
We didn’t pick from a catalog. We picked from our own scars.
So when someone sees $275 and asks why it costs what it costs, here’s the answer:
Because it’s what it takes to do it right.
🔧 What You’re Actually Paying For:
You’re paying for:
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Full-grain leather that doesn’t flake, stretch, or quit
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A fit that took years to perfect — not slapped together from open-source tech packs
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Small-batch runs that get better every time, because we learn from every damn stitch
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Domestic warehousing, support, and fulfillment — not some drop-ship chaos center
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Real people making real gear that’ll outlast whatever the other guys are pushing this month
And yes — you’re paying for independence.
Because when we don’t answer to investors, we can answer to you.
💥 What We Refuse to Do:
We won’t:
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Mark it up to $400 and pretend $199 is a deal
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Blast your inbox with discount codes every week
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Cheapen the brand just to spike a one-day sale
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Reward people who wait for markdowns instead of those who believe in what we’re doing
This isn’t fast fashion.
It’s functional menswear for men who’ve lived some life and don’t want to wear bullshit.
🧠 Our Mentality Is the Evolution Motor
The Evolution motor wasn’t built to impress — it was built to last.
Cooler. Cleaner. Reliable as hell when tuned right.
It wasn’t flashy. But it ran strong and didn’t leak.
That’s exactly how we build Crank & Stroker.
No fluff. No false glamorization.
Just pure horsepower — clean.
You’ll never find our gear at 60% off.
You’ll never see a countdown timer on our site.
And if that costs us a few short-term buyers?
Good.
Because the ones who stick around?
They’re the ones we build for anyway.
🔗 At the bottom:
Want more on how we price it and why?
Read the full breakdown on our How We Price Our Gear page.