Ya’ Cheap Bastard

Ya' Cheap Bastard

Why We Named the Outlet What We Did

The name didn’t come from marketing.
It came from one of the most pivotal moments of my life, the final straw.

My wife gave me an ultimatum: get help or get out.
So I jumped on a Zoom with a counselor. But I wasn’t there to get better — I was there to defend my drinking.

I figured if I could convince him I wasn’t the problem — that it was the stress, the business, the world — I’d win.

And honestly? I thought I had him. He nodded. He listened. I felt understood.

Then a couple days later — still drinking — it hit me:

I was actually paying this guy to bullshit him & myself!

And that’s when the cheap bastard in me kicked in.

I’m a car guy. A parts scrounger. I don’t pay for bullshit.
And suddenly I realized — why the hell would I keep handing over money just to keep pretending I wasn’t the problem?

That was the crack in the final straw.
A week later, I dropped the bottle. Cold.

So no — Ya Cheap Bastard isn’t an insult.
It’s a badge of honor.

It means you’ve been through some shit, called your own bluff, and still had enough in the tank to pull yourself out.
And yeah — maybe you still like a good deal, too.

That’s why our Outlet section carries the name.
Because if anyone deserves solid gear at a knockout price, it’s the ones who’ve earned it the hard way.

Celebrate your cheapness, fellas.
You never know what kind of deal might just change your damn life.

Now a word from our sponsor...
You’ve heard the story. You’ve met the bastard.
Now go celebrate your cheapness — and maybe even score a deal that changes your damn life.

👉 Shop the Ya’ Cheap Bastard Collection